Swedish Collection

Simple images of birds and stylized foliage in soft Gustavian colours…

The Swedish collection has drawn inspiration from some of the iconic British designers of the 1950s – but with a subtle 'Scandinavian' twist! It depicts simple images of birds and stylised foliage in soft Gustavian colours such as Dove, Dusky Pink and Duck Egg. However, for the first time, I am also introducing some bright contemporary colours such as Pumpkin, Sweet Pea and Lime.

I wanted to capture the nostalgia of a very English style, but reinterpret it in a way that wasn’t too quaint or fussy: in essence, to bridge the gap between town and country, classic and contemporary, without ever seeming as though it's trying too hard or looking out of place.