The Swedish Collection

Simple images of birds and stylized foliage in soft Gustavian colours…

The Swedish collection has drawn inspiration from some of the iconic British designers of the 1950s – but with a subtle 'Scandinavian' twist! It depicts simple images of birds and stylised foliage in soft Gustavian colours such as Dove, Dusky Pink and Duck Egg. However, for the first time, I am also introducing some bright contemporary colours such as Pumpkin, Sweet Pea and Lime.

I wanted to capture the nostalgia of a very English style, but reinterpret it in a way that wasn’t too quaint or fussy: in essence, to bridge the gap between town and country, classic and contemporary, without ever seeming as though it's trying too hard or looking out of place.

The Swedish collection has drawn inspiration from some of the iconic British designers of the 1950s – but with a subtle 'Scandinavian' twist! It depicts simple images of birds and stylised foliage in soft Gustavian colours such as Dove, Dusky Pink and Duck Egg. However, for the first time, I am also introducing some bright contemporary colours such as Pumpkin, Sweet Pea and Lime.

I wanted to capture the nostalgia of a very English style, but reinterpret it in a way that wasn’t too quaint or fussy: in essence, to bridge the gap between town and country, classic and contemporary, without ever seeming as though it's trying too hard or looking out of place.